This year's "WATCHES AND WONDERS" high-end watch exhibition (hereinafter referred to as W&W watch exhibition) was held in Geneva, Switzerland from April 9 to 15. A total of 54 watch brands participated in the event, and the grand event was unprecedented. Including the leading brands in the watch industry, Rolex Rolex and Patek Philippe, as well as well as well-known brands such as Cartier, Van Cleef & Arpels and IWC, led by Richemont Group, and even the successful entry of fashion brands into the watch market. Chanel Chanel, Hermes, and various independently operated watch brands were lively.

The focus of this year's W&W watch exhibition is "innovation" and is also more focused on the watchmaking environment of the younger generation, so it is also actively planning. For example, the newly established LAB Innovation Technology Space will showcase schools, start-ups and participating brands for the future high-end watchmaking. vision. In this W&W watch exhibition lasting just one week, all brands have used all their skills to present innovative and creative watchmaking craftsmanship to the world, which is dazzling.

1. Patek Philippe

As the watch king, Patek Philippe naturally showed extraordinary style at this year's W&W watch exhibition. In the 2523 style, the new 5330G-001 also adds convenient functions including automatic winding and date display corresponding to local time. The surface presents a creamy texture, with elegant blue-gray tones and embellished with "carbon fiber style" patterns, adding a sense of modernity and vitality. The central 24-hour ring is divided into two days and nights, surrounded by 23 city rings. The international date change line is marked with red dots as the boundary. Press the button at 10 o'clock, and the local time/time zone will be 1 The hours are added in units, and the time you are currently in update to your current location is instantly updated, while allowing you to easily grasp the time in other regions, perfectly combining practicality and beauty.

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Contact number 02-8101-8201

2. Rolex Rolex

The highly-attentioned Rolex presented a 1908 series that is different from the sports style at the W&W watch exhibition this year. Since its launch in 2023, 1908 has replaced the Cellini series as an important representative of the brand's Chinese table. This year, Rolex re-given its different appearance with Glacier Blue, and chose a 39 mm diameter 950 platinum case with a transparent bottom cover, which is quite rare in Rolex watches, and it also uses the Calibre 7140 movement, which is unique in that The bridge is decorated with the brand's unique Geneva ripples, which are different from the classic Geneva ripples. Each ripples have subtle polishing grooves, showing its elegance.

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Contact number 02-8101-8303

3. Grand Seiko

At the W&W watch exhibition, Grand Seiko launched three new watches in one go: Kodo Constant Power Tourbillon Dawn Edition, Evolution 9 Style manual winding formal watch equipped with the new high-frequency 9SA4 movement, and color change in the new patent The 20th Anniversary Limited Edition of the 9R Spring Drive presented on the dial can all feel the design inspiration inspired by the beauty of nature. With the evolution of seasons and time, the ever-changing natural scenery will no longer appear once it passes, and "landscape" becomes A once-in-a-lifetime experience, through the skillful hands of Grand Seiko craftsmen, feel the beauty of the natural world in the fleeting moments, and realize the philosophy of "The Nature of Time" at the core of Grand Seiko's spiritual core.

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Contact number 02-8101-7914

4. Earl PIAGET

At this moment, the 67th anniversary of the brand's 150th anniversary, the invention of the first 9P ultra-thin movement, and the sixth anniversary of the launch of the world's thinnest Altiplano Ultimate Concept watch in 2018, Piaget once again surpassed the limit of watchmaking. The ultimate concept manual-winding ultra-thin tourbillon watch (Shijia 150th anniversary model) is the difficulty of integrating all components under the basic conditions of the case thickness that cannot be changed, and in the already saturated ones. The challenge of implanting tourbillons in the space is extraordinary.

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Contact number 02-8101-8399

5. TIFFANY

The TIFFANY Lock series that swept the world, conveys the relationship between people with simple and neutral works, promotes the spirit of "No rules. All welcome." It locks in different forms and has endless love and relationships, and the style design is simple. It is straightforward to break the gender framework, not only men and women can wear it, but it is also suitable for couple jewelry.

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Contact number 02-8101-7988

6. TAG Heuer

As a TAG Heuer Classic Racing Chronograph, Carrera celebrated its 60th anniversary last year. The latest style of Skipper, which continues the design philosophy of the original Skipper watch in 1968, celebrates the New York Yacht Club Intrepid Sailing Team defeating New Zealand sailing team Dame Pattie at the 1967 America's Cup, in 18K 5N rose gold and blue rings matte dial and colored small dial, 12-hour timer and 15-minute sailing timer (described in lake green, turquoise and orange of sailing). Paired with a blue braided strap with a waterproof depth of up to 100 m, it is definitely the best watch to wear this summer.

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Contact number 02-8101-7679

7. BVLGARI

Not only jewelry and handbags, BVLGARI's watchmaking process is also obvious to all. This Divas' Dream Peacock's fine-crafted inlay and retrograde watch takes one year to develop, and is powered by Bulgari's homemade BVL 262 movement, with a unique timing mechanism that demonstrates extraordinary craftsmanship. At 12 o'clock, the circular time-hop window is the reverse minute hand. To avoid its shadow obscuring the dial, the pointer is made of transparent sapphire crystal, and the minute hand at the tip of the metal pointing to the hour mark, showing the design ingenuity in the details. Finally, the crown is decorated with egg-faced gemstone cut shafrey stone, and the emerald is decorated with peacock blue eyes, which adds more precious overall.

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Contact number 02-8101-7966

8. IWC

Speaking of classics, we must not ignore the IWC Portuguese series automatic watches. At this year's W&W exhibition, IWC also launched new works for this series. The watch adopts a completely redesigned case structure and slender side profiles, showing an extremely elegant and refined look. The box-shaped sapphire glass makes the dial carefully modified with 15 layers of transparent paint clearly visible, and the large-aperture sapphire glass back makes the IWC homemade 52000 and 82000 series movements at a glance. Both are equipped with Bielton winding system and ceramic parts, demonstrating the eternal charm of the IWC Portuguese series.

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Contact number 02-8101-8255

Nine,MIKIMOTO

As the main design element of the new series V Code, MIKIMOTO allows pearls to subvert the only graceful consciousness, allowing the avant-garde deep V-shaped shape to meet the full pearls, and depict the pearl rate in the neat embedding or inlaying process. The new style of modern sex makes the pearls that originally flow with classic style reborn as a fashion statement that gives one's attitude and is unrestricted.

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Contact number 02-8101-7888

10. ROGER DUBUIS   

RogER DUBUIS, which has always been bold, innovative, unexpected, and expressive, has not disappointed at the W&W exhibition this year. Continuing the brand's excellent watchmaking tradition, the new Excalibur King Series Sunrise Double Tourbillon watch is equipped with the RD108SQ with a 72-hour power reserve, consisting of 319 parts and two equally transmissive differentials Connected flying tourbillon. By embedding the double tourbillon into the hollow frame, the brand presents a moving world of exquisite decoration and pure aesthetics. These double tourbillons are certified by Poinçon de Genève, perfectly blending craftsmanship and aesthetics. .

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Contact number 02-8101-8586

11. Franck Muller

Technological innovation is the core concept of FRANCK MULLER. Although the brand new Long Island Evolution is named "Evolution", the four rectangular lugs on the case are quite in the Art Deco style of the 1920s. Its case uses black PVD and frosted titanium metal, and the inner case combines pine green anodized aluminum, which is a multi-interleaved and hollowed out, and titanium metal and aluminum to form a shaping. Avant-garde and classical atmosphere. Among them, the complex function Giga Tourbillon will hollow out the homemade MVT FM 2111-TL movement, and will also be equipped with a 20mm frame tourbillon, which is very eye-catching, with a movement composed of 297 parts and a cardless gosspring. Golden balance wheel, four-clock box, and 100-hour power reserve at 12 o'clock. : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : :

12. GUCCI

For GUCCI, 2024 is undoubtedly a year worthy of being awarded: because the brand watch Gucci 25H is launchedThe charming third-question time-flying tourbillon Gucci exclusive movement has brought GUCCI professional watchmaking technology to a new level.With "GUCCI exclusive movement", "ultra-thin watch" and "smooth line design", the 25H demonstrates Gucci's outstanding technology and expertise, and also brings important milestones to the brand in the watch market.

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Contact number 02-8101-7955

13. Montblanc MONTBLANC

Following the launch of the Iced Sea series equipped with a glacial dial in 2022, MONTBLANC continues to seek breakthroughs in 2024, launching the Iced Sea series zero-oxygen watch Deep 4810. This new diving watch is equipped with a 43mm titanium case, a screw-in crown and a shield. The back of the watch is engraved in three-dimensionally to present the unique scene of divers diving under the ice. It is made by MONTBLANC and passed through the Swiss Official Observatory (COSC) The certified MB 29.29 automatic movement has a power reserve of about five days, and can display hours, minutes and seconds, and display dates at 3 o'clock. Whether it is deep-sea diving or climbing a peak, it can be accompanied by it.

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Contact number 02-8101-7938

14. Hublot HUBLOT

HUBLOT combines avant-garde material research and development technology and exquisite watchmaking technology to uniquely enter the watch industry, launching two new color matching Big Bang Unico series Proud orange and dark green ceramic chronographs. In addition to the case to bend and the case back, they all use the same color matching. , the two new colors are eye-catching and low-key complementary, and they are both trendy timepieces that are easy to match for by men in the city. Equipped with a homemade UNICO automatic winding movement, it provides three-day long kinetic energy and waterproofing of 100 meters and other excellent performance. The movement with a silicone column wheel timer structure is integrated into the hollow surface dial. The movement is equipped with a half-instant jump date display window. In order to accurately report the time, it also has the function of stopping the second, complex functions and amazing geometry. Aesthetics, performance and appearance.

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Contact number 02-8101-8266

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