Italian boutique brand known for its top cashmereLoro PianaThe brand's low-key and luxurious image has always been regarded as an unspeakable identity among the rich, and its comfortable and high-quality clothing has been in the past two years.Quiet LuxuryThe trend of the old Qianfeng became popular overnight and was enthusiastically sought after. This year coincides with the establishment of a brand100anniversary,Loro PianaIn Sheung Wan, Hong KongSoho HouseOrganized2024The preview of the autumn and winter series, the design of this series reviews the brand history and continues to improve its skills. What exactly makesLoro PianaSo low-key and not eliminated by fashion torrents, let’s get to know this brand known as cashmere ceiling with us now!

Loro PianaWhy become the representative of old money style?

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The fashion circle in the past few years has set off an old money trend.Quiet Luxury,Stealth WealthMany people began to admire the trend oflogo, high-quality, quarterly clothing, founded in1924The top Italian brandsLoro PianaIt is the brand that has attracted much attention during this wave of craze! This was founded this year100The brand of anniversary is famous for its high-quality cashmere products. Its low-key and luxurious image has always been the favorite of consumers at the top of the pyramid. It does not catch up with the popular classic styles with texture and comfort. From the past, "If you know, you will "The low-key image of "know." has become the indicator brand of old Qianfeng.

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Loro PianaHow did the title of King of Cashmere come from?

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Loro PianabyVicuñallama hair,Baby CashmereSmall cashmere andThe Gift of Kings®As a classic fabric of the brand, the king's gift is a brand that collects the bottom layer of fluff from young sheep who are not over one year old. Each young sheep only has about30The king's gift is a gram of merino wool from New Australia, with extremely strict fiber standards, and only about two to three thousand kilograms of 500 million kilograms of wool meet the standards. The requirements for cashmere fabrics also makeLoro PianaIt is known as the king of cashmere and Patek Philippe in the cashmere industry.

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HARPER'S BAZAAR TAIWAN

existLoro Piana 2024In the winter series, we can see cashmere of different workmanship and fibers mixed with each other, using cashmere to stack cashmere to create a rich combination that is different from the imagined luxury cashmere suit. The brand has integrated cashmere into tannin fabric. If you don’t touch it carefully, you will not notice that the denim fabric is full of fibers of primary wool intertwined. Leaving the traditional form of cashmere garment,Loro PianaIt retains excellent quality and provides consumers with relatively young and casual styles.

Loro Piana 2024Autumn and Winter Series Highlights1: The reason behind the incorporation of floral design?

MentionedLoro PianaThe design may be difficult to connect with the totem, but in this autumn and winter series, you can see that the clothing and accessories are integrated into the "thire flower"Fiori card” element. Choosing thistle flowers is actually closely related to the brand's cashmere professionalism, because at the end of the cashmere process, the fabric will be placed in a machine equipped with dry thistle flowers for the final modification, and through continuous combing, these top cashmeres will be even more refined Smooth and skin-friendly. Thistle flower symbolizes part of the brand tradition and is constantly emphasized in this century-old series.

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Loro Piana 2024Autumn and Winter Series Highlights2: Different material splicing package

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MentionedLoro PianaThe first thing that everyone is sure to think of cashmere sweaters, shawls and other products, but you know nowLoro PianaBags have also become popular products,Extra PocketMakeup bag series, with its brand voice and simple appearance, even if there is no brandLogoIt also swept the circle of ladies and couldn't buy it even if you want to. This autumn and winter series is spliced ​​with different materials on the bag model, and cashmere, calfskin and suede are mixed to create different visual effects.

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Loro PianaPopular bagsLoomBased on the classic, a unique small size and men's travel bag version has been launched, allowing customers to have suitable bags for use in different usage situations. It is not difficult to see that the brand's development in the bag series is rapidly developing. growing up.

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Loro Piana 2024Autumn and Winter Series Highlights3: Officially launching jewelry series

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This timeLoro Piana 2024You can see many matching jewelry series in the winter series. Necklaces and brooches are the first attempts by the brand. Among them, the chokers are specially spliced ​​with different materials, using leather, silk and metal to create a gentle and fashionable image; In jewelry, thistle flowers are transformed into pins that can be used as collar buckles or decorative, which is low-key and can feel the brand's usual texture in details.

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Source of the article:Harpers Bazaar.com