What is the difference between Mother's Day and Anniversary?

In Taiwan, the annual shopping event is mainly concentrated in the "Mother's Day schedule" and the "anniversary celebrations" of major department stores. ​The promotional activities in these two periods have their own characteristics and have attracted the attention of a large number of consumers. However, many consumers are often confused about the period when they should choose to shop to get the best price and the best shopping experience. This article will dig into the differences between Mother's Day and Anniversary and provide shopping strategies to help you make informed choices during these two shopping seasons. Mother's Day and Anniversary Celebration, Mother's Day Anniversary Celebration, Mother's Day

Introduction to Mother's Day Schedule
Mother's Day period, usually concentrated from April to May every year, is one of the shopping booms in Taiwan's retail market. ​During this period, major e-commerce platforms and department stores will launch exclusive promotional activities for Mother's Day to attract consumers to buy gifts to express their gratitude and care for their mothers. The main features of Mother's Day schedule include:
Large discount: Many cosmetics, skin care products, home appliances, etc. will provide annual discounted prices during Mother's Day to meet consumers' gift-giving needs.​
Diverse promotional activities: E-commerce platforms and department stores will launch promotional methods such as full gifts, discount coupons, and gift combinations to attract customers.​
Convenient shopping experience: There are rich online and offline shopping options, providing consumers with diverse shopping methods.​
See more Mother's Day schedule information:2025 Mother's Day Lazy Package!

Anniversary schedule introduction
Anniversary celebrations are held annually by major department stores in Taiwan, usually concentrated between September and December. ​During this period, major department stores such as SOGO, Shinkong Mitsukoshi, Breeze Plaza, etc. will launch a series of discount activities to give back to consumers. The main features of the anniversary celebration include:
Brand counter offers: Many internationally renowned brands offer exclusive offers during their anniversary celebrations, with the widest range of brands.​
Rich gifts: After purchasing a specific amount, consumers can often receive brand gifts or full gifts from department stores.​
Physical experience: When shopping in physical stores, consumers can try out products themselves and enjoy professional services and suggestions.​
See more information on the anniversary schedule:Lazy bag for the 2025 anniversary celebration!

Comparison between Mother's Day and Anniversary
While Mother's Day schedules and anniversary celebrations are both prime times for shopping, they vary in how they promote, type of merchandise, and shopping experience.​

Promotion method: Most promotional activities during Mother's Day are aimed at cosmetics, skin care products, home appliances, etc. that are suitable for gifts to mothers; anniversary celebrations focus on discounts on high-priced products, such as fashion clothing and boutiques.​

Product Type: Mother's Day discounts are concentrated in the gift category, while the anniversary celebration covers more consumer categories, including clothing, household goods, etc.​​

Shopping strategy advice

To get the best shopping experience and offers during Mother’s Day schedule and anniversary celebrations, consumers are advised to consider the following strategies:

Plan your shopping list in advance: Before the shopping festival begins, list the items you need to buy to avoid impulsive consumption.​

Compare the discounts on different platforms: The same product may have different discounts on different platforms. It is recommended to compare from multiple parties and choose the most favorable purchasing channel.​

Pay attention to the details of promotional activities: Understand the promotional rules of each platform, such as full gifts, discount coupon usage conditions, etc., in order to maximize the use of discounts.​

Pay attention to logistics and after-sales service: Especially during the Mother's Day period, the order volume may surge, and logistics timeliness and after-sales service quality should be considered when shopping.

Conclusion

Whether it is the Mother's Day schedule or the anniversary celebration, it is a good time to shop. The discounts and discounts offered in these two schedules are rich and varied, suitable for buying gifts or using them for your own use. Therefore, whether you want to choose gifts for your mother or want to buy a good deal, you can directly consume during Mother's Day schedule or anniversary celebration. The main difference depends on the discount content of different department stores in different years. It is recommended to plan a shopping list in advance, understand the discount rules of each platform and channel, and be the first to shop when the promotion starts to enjoy the biggest discount!