The North Face Taipei 101 store upgrade and renewal opening
The North Face, the world's leading outdoor brandAnnounced that Taipei 101, located in the heart of Xinyi Business DistrictThe store has officially expanded and upgraded to create an immersive outdoor experience field for urban explorers with a new look that is more interactive and design-oriented. Renewed and upgraded North 101The store, design inspiration draws on the natural image of Taiwan and integrates four elements of "bamboo, forest, mountain and stone" to show the brand spirit.Never Stop ExploringExploration never stops”.
North 101The store has the most complete product branch line in Taiwan. 2025Spring and summer products are also launched at this time, with "Summer wind"As the theme, it launches a variety of items covering daily life and functions. Urban Exploration, highly praised by outdoor fashion enthusiastsThe series also expanded its lineup, integrating breathable mesh structure, neat silhouette tailoring and street inspiration, showing the perfect integration of function and fashion, bringing refreshing outdoor outfit proposals this summer.

Fusion of local inspirationCreate an exploration field from the city to the top of the mountain
The North Face after renewalTaipei 101The store has been expanded and upgraded, and the spacious shopping space carries carefully designed space elements, showing the unique natural charm of Taiwan. The design inspiration comes from four natural elements: bamboo, forest, mountain and stone, reflecting the brand's respect and response to Taiwan's local culture.

in,"FUTURE OF BAMBOOThe Future of Bamboo”The space is inspired by Taipei101Its own architecture uses natural wood and modern craftsmanship to integrate the concept of symbiosis between man and nature."PEAK OF JADE MOUNTAINTop of Jade Mountain”It is based on the magnificent outline of Taiwan’s highest peak, "Yushan", symbolizing the brand’s spirit of exploration that is not afraid of difficulties and is brave enough to reach the top. The center of the store is equipped with a dynamic display device inspired by the shape of Yushan Mountain. It is equipped with a rock climbing rope structure, altitude symbols and mountain outline. In addition to recreating the landmark characteristics of the peak of Yushan Mountain, it is also a step towardsThe North FaceThe top professional equipment seriesSummit SeriesSalutes reflect its persistence and belief in extreme challenges and technological innovation.

The North Face 2025Spring and summer series debuts,Urban ExplorationThe series is simultaneously expanded and unveiled  
Combining functions and style, moving from the streets of the city to the freedom of the mountains
With a brand new upgradeThe North FaceTaipei101Store opening, brand announcement simultaneously2025Spring and summer series and launch more completeUrban Exploration(UE) new works in series.As the most complete base of Taiwan's product line, 101 on the northThe store fully displays new products this season, from classic functional items to fashionable mixed styles, reflecting the brand's in-depth observation of urban and nature explorers.
This season takes "Summer Winning" as the main axis, starting from the functional perspective, combining spliced mesh, lightweight, water-proof and sun-proof designs to create clothing choices that adapt to hot climates and multi-field outfits. The women's design combines breathable materials and layered splicing and tailoring to show a light and lively summer atmosphere; the men's style transforms natural landforms such as mountains and lunar craters into visual vocabulary through tension-filled mountain-style full-print printing, conveying awe and interpretation of all things in nature.
From innovative material, contour tailoring to professional outdoor functional details,2025Spring and summer series displayThe North FaceHighly particular about product experience and style aesthetics, further interpreting the brand "Never Stop ExploringExploration never stops"The spiritual practice of "creates a comprehensive exploration suit that is suitable for all cities to mountains and fields