Inheriting the brand story of "timeless rebirth", Bulgari never stopped the pace of eternal transformation. Through the exquisite craftsmanship and bold creativity of continuous chain quenching, the brand sublimates the amazing design into a classic work that transcends the era. The timeless new design overwhelms the torrent of time, and blooms in endless evolution, but it always retains the unique and distinctive mark of Bulgari. In order to open a new chapter, the brand has devoted itself to launching a series of image advertisements, with the theme of the classic series' never fading style, demonstrating its lasting charm.Serpenti,B.zero1,Tubogas, Divas’DreamandOctoThe series, after years of evolution, resonates with the times, always displays a clear and recognizable Bulgari style, reflects contemporary personality and has also become a style symbol.

Drawing on the essence of Roman heritage

 I came from Rome, integrate innovative spirit with extraordinary aesthetics, embrace dreams, create new regulations, and continue to create a classic road with the Italian genius spirit that is deeply rooted in the essence of the brand. Bulgari continues to draw endless artistic treasures from the Eternal City, interpreting its majestic and delicate levels, and transforming them into the brand's iconic design. Inspired by the ancient Roman fan-shaped mosaicDivas’ DreamSeries, reflecting the spirit of building structure and the amphitheaterB.zero1Series, showing the geometric beauty of octagonalOctoseries and profound meaningsSerpentiEach work in the series inherits a profound cultural heritage and transforms history into eternal classics.

Bulgari's brand philosophy, forward-looking aesthetics and craftsmanship are the core driving force for infinite transformation.SerpentiThe series is tempting and winding surround design,Divas’ DreamThe series of elegant and smooth curves,TubogasThe series of spiral lines, andB.zero1The spring structures of the series all reflect Bulgari's pure persistence in creativity. With the same enthusiasm,OctoThe series breaks through the boundaries of traditional watchmaking, creates an unprecedented watch language, and redefines the boundaries and potential of traditional watchmaking.

Eternal tradition

In order to lead the audience to be completely immersed in the brilliant and classic universe of Bulgari, the brand carefully planned a series of extraordinary experiences and activities, inviting guests to embark on a journey of exploration that is deeply rooted in the core of creativity. since6Starting from the month, Bulgari grandly launched theEternally IconicClassics lasting"Image advertising, and a series of digital documentaries will be launched later"Reborn Series: Iconic Stories》, spokesperson of Bulgari global brandZendaya,Damiano David,Anne Hathaway,Priyanka Chopra JonasandLorenzo ViottiThe passionate interpretation tells you how the brand classics have undergone reshaping, tempering and transformation, and ultimately achieve an immortal legend. Through multiple documentary and interviews, the documentary explores the power of transformation and creation, tells the process of individuals experiencing themselves and shaping their styles in time, and reflects the spiritual essence and personal significance behind the timeless classics.

  since2025Year7Starting from the month, Bulgari will also hold an exclusive "Eternally Iconic MasterclassesClassic Sustainable Master Class”, by Bulgari Jewelry Creative DirectorLucia SilvestriCreative Director with Bulgari WatchFabrizio Buonamassa StiglianiI personally give a speech and tailor-made immersive communication experience for top media and VIPs around the world. Through the rare sharing opportunity, guests will be able to listen to the inspiration, artistic vision and craftsmanship behind the classics up close, and deeply appreciate how Bulgari can continue to innovate and sustain the classics in the changes of the times. In addition, Bulgari has also launched an in-store event, aiming to inspire aesthetic imagination and deepen the appreciation of top design and exquisite skills.

exist"Eternally IconicClassics lasting”In the image advertisement, Bulgari displays classic works with a transparent base, the background sets with a sky symbolizing the eternal dawn, cleverly blends into the Roman architectural vocabulary, setting off the unique charm of each work. Through a new perspective, the classic series exudes charming but equally dazzling brilliance - born extraordinary, time-honored and timeless: sublimating classics with creativity and witnessing style with time, Bulgari writes the soul mark of the immortal legend in every detail.

Explore classics

SERPENTIseries

  since1948Since its debut,SerpentiThe series became an irreplaceable classic symbol of Bulgari. The fables of transformation and rebirth show the wearer's unique charm and spirit. FirstSerpentiWatches are adoptedTubogasThe craftsmanship is crafted around the wrist, perfectly showing a bold and confident avant-garde attitude. Since then,SerpentiIncarnated as a constantly transforming spiritual snake, he wanders between watches and jewelry, combining innovative aesthetics and exquisite craftsmanship to interpret every gorgeous new life. Every styling innovation and every creative experiment are hymns for pursuing oneself and ideals.

DIVAS’ DREAMseries

  Divas’ DreamThe collection embodies universal harmony and spirituality, and celebrates the restrained and elegant light of contemporary women with a simple and rounded outline. The design is inspired by the fan-shaped mosaics of the Baths of Caracala in Rome, capturing the soul of the Eternal City. Like a scented mirror reflects thousands of colors,Divas’ DreamThe series reflects the profound levels and gorgeous meaning of Roman culture with soft curves.

BVLGARI TUBOGASseries

  TubogasThe name of craft comes from19The metal gas pipe structure at the end of the century, Bulgari1940It was introduced into jewelry and watch designs at the end of the era, achieving the first modelSerpentiThe classic posture of the watch.2024Year,TubogasThe craftsmanship reappears on the stage with a new independent series, reversing the avant-garde style, declaring Bulgari's leading position in metalworking and design aesthetics, and showing the symbolic power of the new generation of classics.

B.ZERO1series

  B.zero1Series1999Since its birth, it has been combined with a circular structure engraved with the brand nameTubogasSpiral design opens up the traditional jewelry language. The bold and recognizable shape has become the best medium for contemporary creatives to bring inspiration. From the experimental interpretation of ceramics, marble and even multiple metal materials,B.zero1Always uphold the creative spirit of subverting the routine and breaking boundaries and create a path of innovation.

OCTOseries

  OctoThe series continues Bulgari's usualRoman style and traditional aesthetics, integrate square and round, and use an octagonal case with a circular bezel to break the existing rules of watchmaking design.2014Year,Octo FinissimoThe tourbillon watch is released, creating a record for the world's thinnest tourbillon model. After that time11Year,Octo FinissimoCumulative creation10It is a world record, subverting tradition with precision movements and minimalist designs, creating a legendary chapter of contemporary watchmaking.