To welcome the lively Lunar New Year, Taipei 101 [Rabbit Travel Secret Land 101] will be available from 1/14 (Thursday) to 2/14 (Tue)! In addition to using this year's zodiac animal "Rui Rabbit" as the image, check-in points like Alice in Wonderland are created throughout the museum from B1 to 101F. There are also Dior Lady Art and LINE FRIENDS WORLD exhibitions. This year's Spring Festival must-see, not 101 None other than.
More New Year limited products for the Year of the Rabbit:Online catalog | Taipei 101 (taipei-101.com.tw)

Where to go for a spring outing this year? The most romantic spot is 101!

The most romantic spot for this year’s spring outing is Taipei 101! From B1 to 101F, there are more than 15 dream check-in areas. Whether you are an adult or a child, you can be in an Alice in Wonderland-like scene, and everyone is intoxicated.

During the Lantern Festival, you can even enjoy the 360-degree panoramic view of the Taipei Lantern Festival and the lights from the high-altitude observation deck. From the Chinese New Year to the Lantern Festival, 2023 is the most suitable itinerary for families, parents, and couples!
See more:The Rabbit Star landed on Taipei 101 Observation Deck! Exclusive rabbit star lanterns take you to welcome the 2023 Taipei Lantern Festival

Spring Outing 101 Observation Deck, buy tickets for a limited time and get free gifts

To welcome the Year of the Rabbit and the annual Taiwan Lantern Festival in Taipei, Taipei 101 has specially designed exclusive lanterns to welcome visitors from all over the world. Any two people who purchase tickets together can redeem a limited edition "Taipei 101 Rabbit Lantern", allowing adults and children to DIY together to create cute designs. Rabbit Lantern, carry a unique lantern around the observation deck and enjoy the wonderful Taipei Lantern Festival.

＊Redemption period:2023.1.1 (Sunday) ~ 2023.2.28 (Tuesday)
＊Redemption location:5F ticket purchase counter (limited to 50,000 copies; while stocks last.)
*Exchange method:During the event, anyone who purchases 2 tickets to the observation deck will receive a Taipei 101 limited edition rabbit star lantern. (Excluding period LINE packages and all theme packages)

LINE FRIENDS WORLD International Tour New Year's Debut Taipei 101 Exclusive Special Exhibition

Haven’t decided where to go during the Spring Festival holiday? Taipei 101 will cooperate with LINE FRIENDS to launch LINE FRIENDS WORLD, the only vertical park in Taiwan, which will officially open on the Lunar New Year, 2023/1/19, and will last for one month until 2023/2/20. Let you take photos from B1 all the way to the 101st floor! There are LINE FRIENDS friends everywhere in the museum - the super cute figures of Xiong Da, Tutu and Minini. You can take pictures non-stop and occupy the storage capacity of your mobile phone.

During the exhibition:2023/01/19-2/20
Exhibition location:Taipei 101 from B1-101F
Limited package purchase website:【Taipei 101 Observation Deck】LINE FRIENDS WORLD Package
See more event information:LINE FRIENDS WORLD International Tour New Year's Debut Taipei 101 Exclusive Special Exhibition

Good luck with 8 Wutiandi’s exclusive theme packages

As we welcome the New Year with joy, the Observation Deck has teamed up with the specialty catering brand 8 Wutiandi to launch the "Free New Year's Limited Set Food Package", a limited-time New Year's free set meal with delicious dishes full of festive atmosphere. It is also garnished with a lucky quicksand bun to give your vision and taste buds a feeling of auspicious blessings at the same time. After you have eaten and drank enough, you can go up to the Taipei 101 Observation Deck to have a panoramic view of the beautiful scenery of Taipei City, bringing you the best in the New Year. The most open beginning.

Rabbit Star Package Ticket:8. Wutiandi Fu Free New Year Limited Package + 2 Observation Deck Tickets
Book now:[101 Observation Deck

Louis Vuitton Taipei 101 flagship store newly opened

The Louis Vuitton flagship store located at Taipei 1014F has its grand opening! , women's clothing, men's clothing, leather goods, accessories, shoes, perfumes, jewelry, watches and Objets Nomades furniture series are available, creating a unique and bright fashion landmark in Taipei's Xinyi District.
Korean star Jung Hae-in attended the starlight red carpet of Louis Vuitton Taipei 101 flagship store

DIOR LADY ART is in its seventh year, only in Taipei 101

Dior's classic Lady Dior bag has launched the Dior Lady Art artist limited series for the 7th consecutive year. 11 artists from the United States, France, Egypt, Qatar, China and other places have been invited to combine various aesthetic styles. Injected into the design, it brings novel vitality and design concepts to the classic bag.

Exhibition name:LADY DIOR ART exhibition
During the exhibition:2023/1/6-1/31
Exhibition location:Taipei 101 4F Metropolis Plaza

Not to be missed! 2023 Taipei 101 Lucky Red Envelope

Want to enjoy the New Year's joy? The God of Wealth will happily interact with you on the first to third day of the Lunar New Year and send out [Taipei 101 Lucky Red Packets] on the spot! The limit is 101 pieces per day, while supplies last, which will bring you good luck all year long! Invite friends of all ages to celebrate the New Year and go to Taipei 101 for a spring walk together ~ the most fun! The most festive!

God of Wealth interaction time:
First day of junior high school: 2023.1.22 10:30-11:00 (Xinyi Square)
First day of junior high school: 2023.1.22 11:30-16:00 (shopping mall floor and observation deck)
Second grade: 2023.1.23 11:00-11:30 (Xinyi Square)
Third grade: 2023.1.24 11:00-11:30 (Shuiwu Square)

More exclusive products for the Year of the Rabbit

Burberry Rabbit pattern faux fur small Lola bag TWD85,000
GUCCI G-TIMELESS watch
CHOPARD L.U.C Makie Year of the Rabbit limited edition watch, mechanical self-winding movement, global limited edition of 88 pieces, price to be negotiated in store
MIKIMOTO Rabbit Shape Pearl Pin Brooch Price in store
COACH GOTHAM TALL rabbit pattern handbag (men's bag) NT$25800
BOSS LOONEY TUNES x BOSS_ NTD 7400 joint sweatshirt (women)
TORY BURCH Rainbow Zipper Card Holder

See more New Year limited edition products for the Year of the Rabbit:Online Catalog | Taipei 101

101 Pay/Designated Bank Electronic Voucher Shopping Rewards

Event period: 2023/1/12 (Thursday)-2023/2/14 (Tue)
During the event, if you spend the designated amount on the same day with a designated bank credit card, present the TAIPEI 101 MALL APP electronic membership barcode or contactless membership card or 101 co-branded card at the counter to instantly redeem the electronic voucher. The quantity is limited and while supplies last. Transactions are limited to redemption on the same day with the same member ID. Multi-threshold activities will automatically increase the amount of rewards. Limited to credit card holders issued by banks in Taiwan and settled in New Taiwan Dollars.
★ The electronic coupon is used during: 2023/1/12 (Thursday) - 2022/2/14 (Tuesday). It will be invalid after the expiration date. (Please use 101 APP more to check related usage information)
★ Participating banks: more than 18 designated bank credit cards ★ Sino-Fung Bank is limited to single installments of 3, 6, and 12 installments that reach the following thresholds before rewards can be given. General card transactions do not participate in this activity.

Installment shopping with 101 Pay/designated banks is so easy

Event period: 2023/1/12 (Thursday)-2023/2/14 (Tue)
During the event, if you use a designated bank credit card to make a single purchase of the designated amount on the same day, present the TAIPEI 101 MALL APP electronic membership barcode or contactless membership card at the counter to instantly redeem 101 shopping points (each 100 points = NTD25). The quantity is limited and while supplies last. Transactions are limited to redemption on the same day with the same member ID. Multi-threshold activities will automatically increase the amount of rewards. This activity is limited to one redemption per card per day based on the consumption threshold. Limited to credit card holders issued by banks in Taiwan and settled in New Taiwan Dollars.
★This event is limited to 6 or 12 installments for a single installment when the amount is exceeded.
★ 101 Point shopping gold points usage period: The accumulated 101 Point shopping gold points in the current year can be used until December 31, 2024, and will be invalid after the expiration date. (Please use 101 APP more to check related usage information)