Bulgari’s courageous and pioneering jewelry design has inspired countless young generations over the years. In 2023, Bulgari will launch new attractive items for its two most classic series, B.zero1 and BVLGARI BVLGARI. One side is a symbol of determination, openness and pioneering spirit, while the other side is the embodiment of diversity and modern style. Both series laid long-lasting foundations and embarked on a grand journey of self-determination and vision creation.
B.zero1's classic design embodies the essence of innovation and carries the promise of creating an endless future. It is designed for pioneers who exude personal style and fearless spirit. True to the avant-garde attitude displayed by B.zero1 Rock, four new pieces in 18K rose gold and embellished with pavé diamonds are now available.
Sparkling with the dazzling light of rose gold, the new collection includes two pendant necklaces, double-band rings and bracelets. In order to pay tribute to the signature design of the classic B.zero1, the new product uses rivets to add a bold conflicting visual. While giving the brand’s 1980s jewelry a new look, the double logo also highlights Bulgari’s timeless creative ingenuity.


The B.zero1 Rock Chain necklace shows the creativity and exquisite craftsmanship of Bvlgari jewelry. Its beautiful posture sets off the B.zero1’s appearance even more charming. More than 600 diamonds are uniquely set on a unique chain strap, echoing the classic shape of the ring, integrating cutting-edge design and long-lasting diamonds.
The black ceramic B.zero1 ring boldly embodies the lively and unrestrained attitude of the Rock series, further breaking through the constraints of tradition. This piece plays with the conflict of innovative materials, such as the sparkle of black ceramic and diamonds on the frame, creating a unique collector's edition. After two years of development by Bulgari, the unique single product was finally born.


Six new BVLGARI BVLGARI jewelry items inject fresh and diverse designs into this series. With free expression of creativity, the public is invited to enjoy, experiment and define their own style. The new bracelets and rings are available in yellow K gold, rose gold and white K gold, with minimalist silhouettes and the BVLGARI logo engraved in Roman capital letters, showing the brand's unique style.


The neat and pure design embodies the ultimate aesthetics of minimalism and is suitable for stacking layers. Different golden levels can be mixed and matched with various styles. This series echoes the image projection of young people, is easy to wear, and invites the public to enter the charming world of Bulgari jewelry.
The same connotation is also reflected in the design of the brand: the endless spiral symbolizes the courage to go your own way. Every corner is an opportunity, and any new chapter may start from here.

BVLGARI Bulgari
BVLGARI, a subsidiary of the LVMH Group, was founded in 1884. From a jewelry store, it has gradually developed into a gorgeous jewelry brand that symbolizes Italy's excellent quality and exquisite craftsmanship, and is well-known as a master of colorful jewelry art. By opening a retail network in the world's top shopping districts and creating a diversified product service line from jewelry, watches, various leather goods, silverware and perfumes to hotels, BVLGARI is famous in the international luxury market and has achieved excellence. success. Bulgari has also demonstrated its belief in corporate social responsibility of innovating the present, creating a sustainable future and giving back to the society through numerous charitable cooperation and charitable acts.