People usually present time in a linear form, but for Cartier, time is not linear, but cyclical. This unique concept drives Cartier to continuously evolve and innovate, move forward, and lead us into the future. Cartier watches are not only based on the present moment, but also look at the development and changes of future generations, exploring endless creativity in unlimited time. This year, Cartier’s new watchmaking works vividly reflect the above view of time. Cartier displays extraordinary creativity and reinterprets watches with a new look and unique personality. This year, Cartier’s new watchmaking works vividly reflect the above view of time. Cartier displays extraordinary creativity and reinterprets watches with a new look and unique personality.
TANK NORMALEwatch
Every year, the Cartier Privé series presents a numbered and limited-edition watch to pay tribute to classic designs and create a special collection of masterpieces. Today, the Cartier Privé series has unveiled its seventh model: the Tank Normale wristwatch. The Tank watch was designed by Louis Cartier in 1917 and went on sale in 1919. It can be called a classic masterpiece in the history of Cartier and watchmaking. With its rigorous design and simple lines, the Tank watch is worthy of being a model that has stood the test of time.
This year, Cartier specially launched a watch equipped with hour and minute display functions, while retaining the overall proportions and beveled sapphire crystal of the prototype watch. It is designed in a yellow gold model with a brown alligator leather strap and a platinum model with a black alligator leather strap. The Cartier Privé series is also the first to launch yellow gold bracelet models and platinum bracelet models for the first time. The satin and polished finishes complement each other, echoing the free spirit of the 1970s. The case and bracelet are integrated into one, presenting a delicate satin texture. The lugs and case edges are polished, echoing the overall smoothness of the watch body.
Cartier equipped this iconic style watch with a skeletonized movement and one of its most distinctive complications, the 24-hour display function, which indicates the time with the same hollowed-out sun and crescent moon pattern.

SANTOS DUMONTwatch
The difficult challenge faced by the Cartier Watch Workshop is to sublimate the neat and exquisite shape of the Santos-Dumont watch to a new level. To this end, the brand will launch the 9629 MC self-winding skeleton movement specially developed for this watch in 2023.

The new Santos-Dumont watch inherits the elegant style of the 1904 prototype, with a gold or stainless steel case, screw decoration, bead-shaped winding crown and cabochon blue sapphire. Now, the Santos-Dumont watch, which has had a new look since 2019, is equipped with a skeleton movement for the first time. Every architectural detail pays homage to the great aviator Alberto Santos-Dumont. pay tribute. This movement combines original creativity with legendary color. Its micro-rotor is shaped like the small plane La Demoiselle, a pioneer in aviation designed by the aviator in 1907. On the movement, the airplane-shaped oscillating weight seems to be gliding above the earth, further highlighting its symbolic significance.

BAIGNOIRENew watches: tangible within the form
Since its launch in 1912, Baignoire watches have continuously introduced new ones. Cartier gives the watch unlimited possibilities in styling, but the watches in this series adhere to a consistent design style, and every innovation is similar in form and spirit.​

This year, its size and features have changed. The dial and its iconic Roman numerals adopt new proportions and are surrounded by a rich and gorgeous gold ribbon. Cartier expands the creative boundaries of the Baignoire watch’s iconic oval dial, and cleverly matches it with a bracelet to fit the wrist. A precious cross-disciplinary piece was born: both a watch and a piece of jewelry.

The unique jewelry design makes the watch exude a sensual and charming temperament, and the curved case ensures comfortable wearing. The new Baignoire watch is designed with rose gold, yellow K gold and full diamond models, beautifully interpreting the radiant and dazzling gold elements of the original watch.

Invite you to visit Cartier Taipei flagship store
The Cartier Taipei flagship store opened for the first time in 2004. During this period, it continued to make breakthroughs, developing from the original one-story store to the first three-story store in Taiwan. Its domineering scale has become the most iconic boutique store in Taiwan. In September 2022, the new Cartier Taipei flagship store will reopen. It was meticulously carved by the French architectural firm Moinard x Bétaille. It covers an area of ​​258 square meters and has a total of 8 VIP viewing areas, creating a high-ceiling space from the 3rd to 5th floors. Like a landscape painting full of details, it creates a style space for long conversations between Cartier’s elegance and Taipei’s enthusiasm.