LoroPiana launches men's clothing for the first time in the 2023 autumn and winter Cocooning series, integrating the brand's excellent tailoring technology and innovative spiritThe body is used to improve the close-fitting knitted clothing worn daily to make it more skin-friendly and comfortable when worn. The design also adds a nod to Loro Piana.The language symbolizes the sensual elements of uniqueness and softness that appear in various forms, giving the garment a flowing and free silhouette that conforms to the body.The lines naturally exude elegance in the movements of the hands and feet.

CocooningNo dyeing process is used in the series, and natural colors are used to express a contented attitude, while the series still makes good use of the highest quality materials.All the precious features like Aircash, a thin and very warm cashmere yarn that feels comfortable against the skin and the new 100% sheepCashmere Fleece, a cashmere knitted fabric, has been carefully crafted and interpreted to give you the most wonderful texture. Women's clothing series uses raised stripes and exquisiteThe waffle stitching, fine ribbing, and a variety of different weights make shorts, crew necks, or drop-shoulder pullovers even more varied.The stretch wool jumpsuit in women's clothing is replaced with a seasonal burgundy color, paired with a cardigan blouse made of kid cashmere. The entire series adoptsStyles in bright cream colors range from precious cashmere jersey cropped trousers to bouclé fuzzy silk fiber.Used in men's clothingSweaters, pullovers and trousers in Aircash or cotton, cashmere and wool blend fabrics, soft and stylish, comfortable and sophisticated to wearfit.

CocooningThe series also includes socks, leg warmers and Cashfur home boots made of Aircash fabric, which are very comfortable to wear.Clothes. Loro Piana blends cashmere with the same fine, high-quality silk threads to create a soft and extremely light fabric with a fur-like texture.Cashfur fabric is both environmentally and ecologically responsible and has a color as warm as a cocoon, paying homage to the brand's highest quality cashmere material.meaning .

CocooningEach piece of clothing in the series combines the highest quality materials, elegant and exquisite shapes and clever use of colors, which will bring you a sense of comfort when wearing it.Pleasant comfort, which is an indispensable feature of Loro Piana brand clothing, allowing people to show sophistication in private timeBeauty and timeless elegance in style.
forCelebrating the launch of the Cocooning collection Loro Piana photographed by Alasdair McLellan, shot by AleksandraWoroniecka was in charge of styling and featured models Valentin Humbroich, Rebecca L eigh Longendyke and Mona TougaardShoot commercials together. The advertisement shows a group of good friends spending a day together, enjoying the winter sunshine while surfing and enjoying the newA warm hug from the Cocooning collection.

thisThis Cocooning series will be sold exclusively in Taiwan throughout South Asia. Loro Piana specially opened a pop-up store at the Metropolis Plaza on the fourth floor of Taipei 101 from October 13th to 29th, and invited the Korean girl group Girls’ Generation on October 13th. Members - Cui Xiuying and Taiwanese actor Liu Yihao attended the opening event and jointly kicked off the new Cocooning series. The scene was unprecedented. The series has been pre-launched on the official website of loropiana.com starting from October 12th.