Winter is filled with a laid-back atmosphere and a sense of festival. Loro Piana's Christmas and New Year collection kicks off the snowy holiday season, exploring the essence of this season's outdoor activities. This active spirit has long been integrated into the brand's DNA and is reflected in various exquisite elements. We have specially launched a campaign specifically for the New Year's Eve celebrations. And designed suit. For the first time, these suits are presented in a sensual way, with silhouettes and textures that complement each other.

Using the brand's signature yarns—Coarsehair®, shearling, Cashfur, suede—embellished with hand-embroidered garments, we create versatile, modern garments that give you freedom of movement. Women's silhouettes are tactile, voluminous and light, with fabrics that hug the body softly. The Gadiel joggers, Azelie coat and Yury jacket are all made from shearling wool with colorful printed bouffants, while the Ursel trousers and Niyen sweater are made from Cashfur, a silk and cashmere blend known for its exceptional softness. .

Soft, modern and classic lines are also characteristic of cashmere garments: Engadin trousers with rich imitation crochet patterns, giving the legs a sense of volume and movement, and Engelberg turtlenecks, fully hand-stitched, with embossed trims showing 3D fur Effect. Another eye-catching item is the Tapestry Bloom turtleneck sweater made of cashmere and mohair. The floral pattern is unique and hand-brushed to highlight the natural hairiness of the yarn and give the printed pattern a shadow effect.

For men, suede turtlenecks and cashfur wool sweaters are paired with stretch cotton trousers, showing a luxurious combination of materials that are soft to the touch and provide perfect protection during the coldest months of the year. Loro Piana also explores the most avant-garde fashion styles through innovative fabrics, achieving a perfect balance between masculinity and femininity, versatility and exquisite craftsmanship, functionality and comfort. Examples include reversible outerwear such as the Mitty down sport coat for men and women in ultra-light nylon, and the Joni jacket for women in Cashfur wool and ultra-light nylon.

Ski masks, shearling hats and soft shearling snow boots add a lively feel to the collection.

The collection also includes a number of formal styles suitable for evening events and Christmas and New Year events: a black wool evening suit for men, and an Aurora blazer with Bibal trousers for women, all made of pure striped jacquard virgin wool. Loro Piana designs a range of refined silk garments for women, such as the classic Kara shirt and the Athina long wrap skirt.