Under the light of magnificence, life can be better than your dreams.

The winter festival of 2023 is approaching, and Bulgari sincerely invites you to experience the enchanting and explore endless wonders and endless fun. In this season full of miracles, reality surpasses imagination, transforming the brand's classic series into gorgeous symbols of rich emotions.

In this fantasy journey filled with a festive atmosphere, through the interpretation of Anne Hathaway, Bvlgari’s goddess of muse, ordinary daily life is sublimated into extraordinary surprises, reminding that life is full of beautiful surprises everywhere.

As the first brand global spokesperson to appear in Bvlgari’s winter festival image advertisement, Anne Hathaway shows off her graceful elegance in every gesture. In a space that transcends time, she complements the brand’s unique Roman essence and blooms eternal beauty. The overlapping arcades are drawn from the majestic buildings that can be seen everywhere in the Eternal City, symbolizing changing existing perspectives and embarking on a journey of exploration of endless wonders. The brand’s classic eight-pointed star shines brightly, leading the way to fantasy and surprise. Gorgeous colored gemstones have always been one of the most representative elements of Bvlgari’s aesthetics, and the dazzling layers of a series of diverse gemstones stir up various aspects of human emotions. Finally, Serpenti, the brand’s classic symbol, magically comes to life, symbolizing the omnipresence of wonders. The golden Bvlgari gift box has become an aesthetic promise of unforgettable surprises in winter.

Light has become the protagonist in image advertisements and films, not only depicting the majestic beauty of the Eternal City of Rome, but also shaping Bulgari’s creative inspiration. The warm and all-inclusive, precious and dazzling brilliance guides the audience to happily wander through the festive universe full of miracles and explore the infinite boundaries of beauty.
The winter festival image advertisement also launches an exclusive innovative experience "Celebrating Magnificent Wonders" created by generative AI technology, allowing users to create and send multiple holiday blessing cards. The content of the card is derived from the brand's unique classic design and incorporates fantasy festive elements to celebrate the most magical and beautiful time of the year. Bulgari’s festive journey will be launched online and in limited Bulgari boutiques around the world.