When the firecrackers go off, it's time to celebrate the Chinese New Year. The Lunar Year of the Dragon is about to kick off in a surprise way. Bulgari has showed artistic creativity to cleverly echo the mysterious snake from Rome, the "Eternal City", with the traditional auspicious dragon of the East, conveying the best wishes of connected hearts. The spiritual snake and the auspicious dragon, the collision of Eastern and Western cultures, endow the work with bright and timeless inspiration. With its sinuous posture and vigorous vitality, it has become an immortal totem over the long years, carrying endless beautiful expectations.

As the New Year bell rings, accompanied by brilliant fireworks, BULGARI selects jewelry, watches, and bags to let the Auspicious Dragon totem convey blessings of the New Year and depict a colorful New Year vision. The exquisite work lights up the new journey, accompanied by the fluttering ribbon, bidding farewell to the old year as the light flows, and welcomes the upcoming joyous moment with joy. BULGARI  also invited global brand spokesperson Shu Qi to promote the limited edition products of the New Year with her charm and offer New Year blessings.
Bulgari global brand spokesperson Shu Qi promote 2024 the New Year limited items,BULGARI BULGARI BULGARI Rose gold ruby ​​and diamond necklace,BULGARI SERPENTI Rose gold rubellite and diamond earrings
Light up the shining lanterns, BVLGARI specially presents BULGARI BULGARI series of limited-edition necklaces for the New Year drawing design inspiration from Roman history. Timeless design and modern style are cleverly intertwined, conveying deep blessings for the New Year. Classic double LOGO the elements are engraved on the round pendant, and the exquisite square ruby ​​embellishes the festive atmosphere, exuding the joyful atmosphere from the "Eternal City" and lighting up the New Year.
(Left)BULGARI BULGARI BULGARI Rose gold ruby ​​and diamond necklace,(right)BULGARI SERPENTI SEDUTTORI Stainless Steel and Rose Gold Diamond Watch

Count down the shining precious moments, let the ancient totem lead you into the New Year, and brew extraordinary inspiration over time. BULGARI SERPENTI SEDUTTORI the stainless steel and rose gold diamond-set watch combines exquisite craftsmanship and jewelry aesthetics, reflecting the heart-stirring feminine charm, and writes a new chapter of charm as the hands turn.
Dress up carefully for a New Year gathering and capture the beautiful moment of smiles. BULGARI SERPENTI FOREVER the garnet red Enhydris leather mini tote shoulder bag, a limited-edition model for the New Year, paints a strong color for the New Year celebrations. The garnet Enhydris skin shines with eye-catching luster and is paired with the iconic snake head buckle in the same color, which draws inspiration from 1960 era Serpenti the inspiration of this series of jewelry exudes charming style and symbolizes the best wishes for "red" luck in the New Year.
Bulgari global brand spokesperson Shu Qi performs 2024 New Year limited items,BULGARI SERPENTI FOREVER Garnet Red Water Snake Mini Shoulder Bag

Celebrate the New Year and encounter a wonderful time starting from the "new"; at the moment of reunion, we can write a beautiful chapter of the New Year together. As the New Year come, Bulgari carefully presents the New Year's gift for your beloved, injecting rich inspiration from Rome into each work, allowing the ancient auspicious dragon to shine again and welcome the moment full of miracles.

BVLGARI

LVMH BVLGARI, a subsidiary of the group(BULGARI) 1884 founded in Rome.
Over the decades, with its extraordinary craftsmanship, innovative design, and bold color combinations, the brand has now developed into an internationally renowned top Roman jeweler and a representative of the Italian art of living. Forward-looking and creative DNA has been deeply rooted in the essence of the brand since its inception and has been carried forward and famous internationally. By opening boutiques hotels and resorts in top shopping districts, it has now developed into a diversified global enterprise, providing a diverse product and service line ranging from high-end jewelry and watches to leather goods and perfumes.
BULGARI firmly believes that only innovation in the present can create a sustainable future. Through various charity cooperations, it embodies its mission of taking social and environmental responsibility as its responsibility, giving back to nature and society, and creating sustainable management.