To celebrate the arrival of the New Year,Balenciagapublish"Paris is home"Image campaign showing a set of looks paired with ready-to-wear and accessories items from the New Year collection. The series is now officially on sale in select stores around the world and on the brand’s official website.

"Paris is home"The creative inspiration for image advertising comes fromBalenciagaChinese name"Balenciaga"homophony of"Paris is home". This homophone has become popular on major domestic social networks, and the brand has given new meaning to this series through interesting word games.

This wave of homophones deeply inspired the creation of this advertising campaign. The commercial was shot in a comfortable family home, with friends from various brands wearing clothing inspired bydoodlesGraffiti style hand drawn logo print long sleevesT-shirt, hoodie, denim jacket, matchingLe CagolePackage——recurringBalenciagaThe logo pattern is full of fun, just like the sketches carefully scrawled in the notebook by an enthusiastic fan chasing a star, or like the graffiti carefully drawn by a suitor for an admirer who fell in love at first sight. There is also a large fleece shawl in contrasting colors, which also uses one of the novel logo patterns, which reminds me of fantasy games full of memories or the logo of a metal band.

Friends of the brand also performed sparklingBalenciagaAccessories, new limited edition bags,BalenciagaOptical glasses and the brand’s classic shoes in new colors easily complement the overall look.
​LNY CAP_NT$ 15,200
​LE CAGOLE XS SHOULDER BAG IN PINK_NT$ 87,100
​EXPLORER BACKPACK_NT$ 37,500
​LARGE FIT SHIRT IN WHITE_NT$ 42,300
​BB PUFFER IN PINK_01_NT$ 99,400

FURRY SLIPPER_NT$ 26,500
Balenciaga"Paris is home"Advertising blockbusters passedPolaroidTake photos with a Polaroid camera and present them in Polaroid format to relive the beautiful moments captured by your friends during the festive season.