As an expert, Liu Bixiang sorted out the four major design trends. First of all, "material science" has become a prominent science. New materials learned from aerospace, shipbuilding and other industries (such as PaneraiTi-Ceramitech™, Montblanc “fixes” carbon dioxideCARBO2), and the dial is more colorful. Firstly, movement research and development is time-consuming, and social media catalyzes it. New products are exposed as soon as they are launched. “In order to increase consumer impressions, brands must speed up the launch of new products, and new materials and colors are the most direct way to do it.”

Material and color application, sports watches are still the trend

In terms of colorful dials, the common blue and green colors have different color levels, and there are also more pink colors. Men’s watches (such asTudor,Zenith) are launched in pink, and some are like sky blue/Ice blue dial (like RolexPerpetual 1908,IWCPortugal,Hublot Big Bang MP-11The lake sapphire model has also become a new favorite, bright and eye-catching, with a sense of luxury.
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The trend of "big watches" has also turned, and the diameter of the watch has been reduced to39~42mmIt has become mainstream, echoing the current trend of unisex sizes for both men and women, and is more suitable for daily wear. “This year, ‘sports watches’ are still the mainstream. That’s the past.10Most of the years. "Liu Bixiang explained, "Even if the economy is conservative, sports watches themselves are a popular option in the market. Taking into account public demand, iconic brands will definitely launch new products." For this reason, lightweight materials such as titanium alloys can benefit from the advancement of polishing technology. It can create a mirror-like high-end look from titanium metal with a dull original color, and match it with a matte finish, making it a favorite new material for sports watches. Another example is ceramics that look new all year round, are scratch-resistant and wear-resistant, and are lightweight. Audemars Piguet, Hublot, and Blancpain have all launched all-ceramic bracelet watches.

Panerai releases new materialTi-Ceramitech™ (titanium cermet), less than fine steel44%, the hardness is higher than that of ordinary ceramics10times, compatible with the light weight of titanium and the scratch-resistant and wear-resistant properties of ceramic.

Hot topic search "Green Oil Gold"

Talking about impressive new products, echoing the aforementioned sports watch combined with "material science", Liu Bixiang shared that PaneraiSubmersible Quaranta Quattre Luna Rossa Ti-Ceramitech™This is an excellent example of the combination of the two. Echo brand as official sponsor of Italian sailing teamLuna RossaThe theme year, "Ti-Ceramitech™"Introducing hull science and technology into watchmaking, it combines the lightness of titanium with the scratch resistance and wear resistance of ceramics, as well as special touch and color. "For brands with larger sizes, the addition of lightweight materials can improve wearability. "

Vacheron ConstantinOverseasNew product launch35mmunisex size watch.

The trend of colorful dials, Liu Bixiang specifically pointed out the new products with green dials, such as Breitling andNBAstarGiannis Antetokounmpojoint money,Tudor Black Bay 58first18KA solid gold diving watch, also with a green dial, “Vacheron Constantin’s annual focus is onOverseas, for the first time18KGold with green dial launched4payment. In fact, the green dial is not a new color, but paired with precious metals such as rose gold and gold, it is a very eye-catching modification method. We nickname it "green gold". "OverseasThis is the best-selling series of high-end sports watches nowadays. Liu Bixiang highly recommends it.OverseasThe Skeleton Tourbillon is a work with high brand recognition: the precious metal is equipped with a skeleton movement and the Geneva Seal. The tourbillon is identified by the Maltese cross. The sharp and pointed shape also shows the work of polishing and chamfering.

Vacheron ConstantinOverseasSkeleton tourbillon, precious metal equipped with a skeleton movement, the tourbillon is identified with the Maltese cross, which has high brand recognition.

Open "Function Display" and imagine lines

In the midst of a hundred schools of thought contending, as a watch fan, Liu Bixiang shared his message for the future market: Especially in terms of design, he hopes that many brands can make more use of "functional display", such as the time between two places.90% are all displayed by pointers, and it would also be very eye-catching if transformed into a "turntable". "We usually see two hammers and round surround gongs in question watches. Is it possible to move towards three hammers, four hammers and shaped gongs?HermèsThe three-axis tourbillon minute repeater "tuning fork" gong is impressive. ”Another example is CartierSantos-Dumont RewindAlthough the reverse time display is not the first in the watch industry, it became a topic as soon as it was launched.
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The second is the "line design" of the watch body. Round watches are still the majority in the market, while square and barrel-shaped watches are a minority. Occasionally, edges and corners are incorporated into the bezel, such asZenith DefyandBVLGARI Octo. Clocks are objects that carry time. If time is endless, there will be unlimited creative space in design!