Bulgari andSerpentiIn fact, it is one: it is the inside and the outside, closely connected, and jointly writes an immortal legend of transformation and rebirth and charm.
The symbol of eternal rebirth begins the endless journey of transformation. Bulgari unveiledSerpenti InfinitoNew image concept, re-displaySerpentiThe transformation power of classic symbols, deeply explore the core power of shaping everything in the world, explore the essence of time, and dive deep into the ground to explore the birth secrets of rare gems and materials of rare beauty. BulgariInfinitoCapturing the eternal flow image, transforming the infinite cycle of natural change into charming symbols. The symbol of never-ending time has been reborn over the years and has been released in a new look. Every transformation will leave an indelible and profound mark on the history of jewelry.
On the journey of infinite innovation, Serpenti Infinito invites you to explore endless new realms of possibilities. Closely around the Bulgari serpentine totem and natural themes, the infinite symbols of ∞ that have no beginning and no end continue to change, and countless variations are derived through materials, design, colors, craftsmanship and textures, showing endless and diverse postures.

With the exquisite jewelry art and the clever integration of the original and simple earth power, the emerging universe full of infinite potential was born, and the world was able to see it.SerpentiThe past, present, and future appearance.   

Serpenti InfinitoWill be2025Year1The month is officially unveiled, and a new image advertisement, a series of touring exhibitions and various plans throughout the year will be widely praised by the whole world.SerpentiTransform and seek newness.

Bulgari andSERPENTI: Legend of Eternal Rebirth        
Born in1948Year,SerpentiThe inspiration is drawn from the rich original energy of the earth. The design incorporates creativity, nature and life pulsation to interpret the endless transformation process exuding mysterious charm.
It is not only a symbol, but also a mythical animal and the body of a spiritual snake, representing the extraordinary transformation power given by nature. The image itself has undergone countless evolutions and interpretations, accumulating rich levels of connotation, and thus becoming a bridge connecting Eastern and Western cultures.
In traditional Chinese culture, this powerful symbol symbolizes wisdom, transformation and rebirth, just likeSerpentiThe spirit of change contained in design.
The cultural intersection phenomenon shown by symbols is a proof that Bulgari embraces diversity and compatibility and actively participates in cross-border dialogue;2025The year coincides with the twelve zodiac signs

The Year of the Snake in the Middle provides Bulgari with a rich and fertile ground to bring creativity, and once again arouses universal resonance with the cultural connotations carried by the charming spiritual snake.
Taking this opportunity, the image of the Bulgari brand's spiritual snake is intertwined and integrated with the profound connotation of Chinese traditional culture. The cultural exchange makesSerpentiIt is more abundant in the meaning level, transcending the design element level, and leaping into a powerful microcosm that connects diverse cultures and conveys eternal value.   
The multiple layers of transformation and cultural heritage are deeply reflected in BulgariSerpentiin a diverse interpretation. Whether it is tubular design or abstract style, from inlaid gemstones to multi-colored enamel, Bulgari repeatedly expresses creativity and top metalworking skills, and continues to introduce new interpretations that echo the evolution of the times and tastes, whether it is an animal image or a minimalist modern modern The style also exudes infinite charm.
Just as natural elements continue to evolve over thousands of years, symbols are also endless. This symbol spans different craftsmanship, design, and materials, continuously transforming and transforming, thus regaining new life; and the fields of jewelry and art are the most perfect test site, and various works are expanded to the same symbol. Interpret space and interpret endless creative expressions.
To this day,SerpentiJewelry, watches and leather goods series are once again innovated, with brand new image advertisements, emphasizingSerpentiInfinite spirit evokes the eternal cycle of creation and renewal. along with2025The arrival of the year echoes the traditional customs and allusions of the Year of the Snake in the East, BulgariSerpentiThe exploration journey will also usher in a new peak. To celebrate a meaningful moment,SerpentiThe global tour will be held at1The moon opened grandly in Shanghai and continued throughout the year, fully reflecting the distant interaction and deep connection between the spirit snake and art.

SERPENTIseries The endless evolution of design and craftsmanship

Since the first time I found itSerpentiThe series has gone through nearly eighty years, and has continued to innovate and sparked heated discussions, which has long produced a variety of styles of jewelry, watches and accessories.
   
Serpenti ViperThe original nature of the series of faithful symbols continues to explore the infinite creative possibilities hidden behind the classic snake scale elements. This time, yellow is usedKMade of gold, pure gold and diamond-set styles are available. Each new work can be worn freely and conveniently matched, with versatile and versatile craftsmanship, combining contemporary simplicity and charm to ensure that every daily style continues to be consistently dazzling and outstanding.
   
Two new modelsSerpenti ViperThe combination includes a chain washing necklace, the classic serpent head leans on the tail elegantly, and is paired with a pair of easy-to-wear sparkling ring earrings. The unique design sparkling gold new outfit is launched, with rose gold and yellowKThere are two versions for selection.
whiteKThe lineup of the Gold Series is also rich. The new bracelets and rings that debuted for the first time expand the versatile style and can be easily layered and matched.SerpentiThe series of works, or a random mix, complement each other with other Bulgari series. Both adopt a classic ring-shaped design, adding a unique modern charm of snake scale shape, while the head and tail of the snake are decorated with exquisite diamonds, exuding an immortal neutral and luxurious texture.

On the other hand, the four models are uniqueSerpentiThe series of rings interpret the mythical spirit snake in a more concrete way, and is dressed in dazzling colorful coats, and is sold in limited and selected stores around the world. The ring series is inspired by Bulgari's top jewelry works. Combined with Bulgari's unparalleled color magic and exquisite craftsmanship in carving precious gems, the timeless charm of the brand logo is sublimated to a higher level. The ring is made of rose gold and is set with many diamonds of different sizes, paired with sapphire, ruby ​​or emerald on the snake's eyes and the body of the snake;KThe gold full diamond style is interlaced with long sticks and round brightly cut diamonds, exuding an intoxicating ultimate brilliance.

In terms of watches,Serpenti SeduttoriandSerpenti TubogasThe classic watch continues its irresistible elegant charm and presents a stunning new look.Serpenti SeduttoriThe watch carries the exquisite soul of jewelry, perfectly combined with stainless steel, showing a neat and fashionable look with a diamond-set bezel. The strap is soft, elegant and light, and is overlapped with exquisite hexagonal elements to form a snake scale, echoing the water drop-shaped case representing the head of the mysterious spiritual snake.
   
Serpenti TubogasThe watch combines industrial aesthetics, excellent craftsmanship and unique curves, reinterpreting the two classic logos of Bulgari. The rose gold and fine steel are cleverly matched with pavé diamonds. The elastic classic strap is made of welding without welding, and it is elegantly surrounded by wrists, with a natural temperament. This watch is both classic and timeless, charming and versatile,SerpentiThe endless evolution journey begins a new and exciting chapter.

   andSerpentiWe have also shown our skill in the leather goods series and launched a new bag:Serpenti Cuore 1968. As its name suggests, the unique shape of this bag consists of two semi-hearted shapes that echo each other: one half of the bag body, and the other half is a winding snake-shaped golden handle, paying tribute.1968Classic Bulgari with colorful enamelSerpenti HarlequinJewelry watch. Brand new launchSerpenti Cuore 1968Heart-shaped bag, top calfskin, emmatras(Matelassé)Made from quilting, it has a unique appearance and a soft and pleasant padding. Paired with classic detachable shoulder straps, there are many ways to wear them. Among them, there is another one covered with nearly 5,000 hand-made crystals to create a brilliant and lively vision and implement Bulgari's jewelry.DNA, unremitting pursuit and attention to extreme details, creating a beautiful dance of immortal design and exquisite craftsmanship.