Following the ShanghaiSerpenti InfinitoThe exhibition opens, presenting the legendary classic branded by international and Chinese artistsSerpentiContemporary works of art created
Bulgari continues to be uniqueSerpentiLimited edition works to continue the celebration of the Year of the Snake, showing a profound tribute and endless creativity to this symbol

20251999 is the traditional Chinese cultureYear of the SnakeBulgari, Italy's top jewelry brand, took this opportunity to celebrate its most representative classic symbol -Serpenti.

First, it was grandSerpenti InfinitoThe exhibition kicked off the Lunar New Year celebrations, and was unveiled in Shanghai for the first time as a brand new global journey.19Chinese and international artists28A contemporary art work highlights the close connection between the spirit snake and art.
   
     As the celebration of the Year of the Snake continues, Bulgari has also released a series of limited editionsSerpentiBrand new works pay tribute to the infinite changes in the brand's classics.Not only the symbol, but also the figure of mythical animals and the spiritual snake, representing the extraordinary transformation power given by nature, has been a common symbol connecting Eastern and Western cultures since ancient times. In Eastern traditional culture, it represents wisdom, transformation and rebirth: this story of constantly reshaping oneself and BulgariSerpentiseriesThe spirit of change contained in designEcho each other and continue in the Year of the SnakeProvides a rich and fertile land for creativity.
   
     To commemorate this special moment, simple and uniqueSerpenti ViperJewelry SeriesWe ushered in a new transformation and embraced the auspicious power of red. This special edition iconic rose gold necklace is decorated with a snake coiled around a chain as a pendant, paired with a corresponding single-loop bracelet, both embellished with precious rubies and carefully inlaid on the head of the spire snake. As the purest interpretation of iconic design elements, these fascinating creations show the infinite potential behind their multifaceted nature. Easy to wear and timeless versatile jewelry invites people to embrace inspiring changes during the Lunar New Year and the days to come.
   
     And in the watch part, it symbolizes the ultimate feminine charmSerpenti SeduttoriWatchLimited edition188Only watch model, exclusively equipped with a pink mother-of-pearl dial. Made of stainless steel, its flexible and curved case resembles a snake's head and the crown is decorated with pink tourmaline on the side, which is the iconic design of Roman jewelers. The hexagonal scale design of the bracelet perfectly blends with the case, and it fits the wrist like a second layer of skin. The charming pink mother-of-pearl dial reflects multi-layered luster, further strengthening theSerpenticelebrating those precious moments that add glory to daily life. The limited edition engraving on the back of the case perfects the watch.
   
As Bulgari's declaration of love for its cherished symbol,Serpenti Cuore 1968PackageIt is also launched in the Lunar New Year to further strengthen and nourish the Roman brand and its charmSerpentiThe inner connection between. This bag isSerpentiIn the world, it is eye-catching with its unique shape, presenting two heart-shaped faces, symbolizing the ultimate symbol of love.Half is made of a wrap body, and the other half is a winding snake-shaped golden handle,Reminds of1968A classic that was released in 2019 and was immediately famousBvlgari Serpenti HarlequinJewelry watch. The bag is made of soft calfskin and offers a range of jewelry tones, including a red version that perfectly fits the festive atmosphere of the Lunar New Year.