Tiffany & Co. Tiffany grandly announced the official unveiling of the new Taipei 101 flagship store. This new concept store demonstrates the brand’s latest design concept, bringing customers an immersive luxury experience and exploring the brilliant world of Tiffany.

Brilliant exterior wall design—A architectural aesthetic as dazzling as diamonds
The flagship store’s exterior is carefully crafted by the internationally renowned architecture firm SANAA, which cleverly combines the brand’s long history and innovative spirit, using more than 16,000 pieces of glass tiles with polished aluminum frames to form a spectacular architectural facade. Its design is inspired by the concept of "uncarved diamonds" symbolizing Tiffany & Co.'s outstanding craftsmanship in the field of jewelry art, which can transform raw stones into timeless classic treasures. Each glass brick is carefully arranged to capture light and present a unique refractive effect, creating a dynamic beauty that is colorful and unpredictable. This extraordinary design reflects the brand's unremitting pursuit of art and craftsmanship.

In-store space and art collection

The interior space of the flagship store is written by legendary architect Peter Marino. The overall space uses soft and bright colors, cleverly blending exquisite craftsmanship, artistic atmosphere with brand history, bringing a new experience beyond traditional retail concepts. The store brings together precious works by many internationally renowned artists, covering two-story spaces. These include the bronze sculpture "Apollo, The Offering" created by French-American artist Arman in 1986, and the works of American abstract artist Sam Gilliam.

Top jewellery and art fusion
The second floor of the flagship store is hung with a custom crystal chandelier designed by Austrian lighting designer Hans Harald Rath, whose lampshade is inspired by the brand’s classic Tiffany Blue® tones, and is designed in the same design as the chandeliers in the Metropolitan Opera House in New York. Hanging high above the high ceiling, this chandelier creates an elegant and charming atmosphere, giving customers an immersive shopping experience that looks like being in an art hall.

Exclusive high-end jewelry appreciation space

To pay tribute to the brand's supreme jewelry craftsmanship, Tiffany's high-end jewelry space brings together the brand's most precious artistic masterpieces and presents the legendary designer - Shang. A classic masterpiece by Jean Schlumberger. These include the classic Bird on a Rock series that debuted in 1965, a design that has remained fresh for nearly 60 years, showing an unparalleled contemporary look.

Art experience in VIP Salon space

Taipei 101 flagship store also has four unique private VIP salons, each carefully crafted with a unique theme concept, providing exclusive and immersive artistic experiences for distinguished guests. One of them shows the artworks of Vietnamese artist Tia-Thuy Nguyen. His paintings use delicate oil painting techniques and blue tones to outline the poetic pictures of the clouds and mist, transforming the canvas into a vivid visual narrative; the other salon uses the library as design inspiration, symbolizing the brand's inheritance in the fields of jewelry craftsmanship, rare gemstones and classic design over the past 200 years, creating an elegant and extraordinary space, allowing guests to fully experience the brand's profound historical heritage and artistic essence.

The new Tiffany & Co. Taipei 101 flagship store symbolizes the brand's long-term commitment to customers in Taiwan and even around the world, perfectly blending classic inheritance and innovative spirit, bringing an unparalleled jewelry and art feast to the world.