Chopard x aespa Korea's super popular girl group aespa becomes Chopard's global brand ambassador
jewelry watches
2022/09/20
Unstoppable! Swiss luxury jewelry watch x Korean pop women's group
Chopard Co-President and Artistic DirectorCaroline ScheufeleIn recent years, we have continued to pay attention to the trends of the new generation and young ethnic groups. Popular Korean women's groupA'EspaWith youth, rich creativity and energy, becoming the new Chopard global brand ambassador this summer, will launch a series of exciting product endorsements. This novel fashion has achieved great success internationallyK-Mother-in-lawThe girl group will perform a series of works by Chopard and bring a refreshing brand image to everyone!

Caroline ScheufeleAlways keen on establishing new cooperative relationships with rookies, it was naturally also popular Korean women's groupA'Espaattracts youth, vitality and creativity.The brand co-president and artistic director quickly realized thatKarina,Winter,GiselleandNingningThe rich talent and life values expressed by the four are perfect for every series of Chopard.
International appeal
Just like Chopard's brand spirit, innovation is deeply rooted inA'EspaofDNA, and the name of this group originated from "Avatar X Experience"and"aspect”. This concept conveys an innovative activity with the theme of “to meet your self through another 'image' and experience a new world”. since2020Year11Since their debut, their main single "Black Mamba》Use only3It's time to enter4bigBillboardRanking list, andA'EspaIt also continues to use the main song "Next Level"and"Savage》Continues to succeed. And the second mini album released recentlyGirls"existBillboardMain list”Billboard 200"and"Artist 100” ranked third in all.
exist2022Year4moon,A'EspaInvited to beCoachella Valley Music and Arts FestivalThe main stage appeared on the stage with theA energy"The performance has amazed fans. Recently,A'EspaAlso on the United StatesABC"Good Morning America"Summer Concert Series (GMA 2022Summer Concert Series), Become the first to perform on the opening stageK-Mother-in-lawGirls group. Immediately afterwards,2022In 2018, he also delivered a meaningful speech at the United Nations High-level Forum on Sustainable Development. Further proofA'EspaIts growing international popularity! Four legendary figures with charming, unique and versatile genres are therefore short20Within a month, it redefined the expectations of global audiences for pop music and Korean actresses. especiallyNingningexistCoachella Valley Music and Arts Festival"Queen Bee” The illustration naturally reflects this. Therefore, the image of each person in the group and the aura of stars are the ideal carriers to express their common values.

Dancing diamonds, dancing girls:My Happy Collection - Happy Sport & Happy Hearts
"Happy Sport》 and its dancing diamonds seem to unveil the glorious curtain for a dramatic performance. Girls will wear jewelry to express their relaxed and comfortable performance, no longer fashionable accessories that only formal occasions will be associated with. It is to integrate jewelry into life inadvertently and wear it easily and freely. Here,A'EspaIt presents a style set against a chic minimalist background, perfectly setting off every gorgeous and exquisite performance of their performance.

"Happy Hearts》Chopin's iconic classic "heart-shaped" design draws inspiration,Happy HeartsThe series launches new products made entirely of gold in accordance with ethical standards, which has once again sublimated this well-known symbol that represents vitality and rich emotions. Heart shape has always been the aesthetic element of Chopard's design theme and its many works, echoing Chopard's own value. It is also full of fun, extremely soft and charming, reflecting the modern jewelry craftsmanship concept - these lucky amulets jewelry can be worn alone or freely stacked, accompanying women every day and intimate with each other. "Happy Sport》 and its dancing diamonds seem to unveil the glorious curtain for a dramatic performance. Girls will wear jewelry to express their relaxed and comfortable performance, no longer fashionable accessories that only formal occasions will be associated with. It is to integrate jewelry into life inadvertently and wear it easily and freely. Here,A'EspaIt presents a style set against a chic minimalist background, perfectly setting off every gorgeous and exquisite performance of their performance.
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