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DIOR Beauty

Everything originated at 30 Blvd Montaigne in Paris. This is the birthplace of Paris fashion and a model of DIOR's high-end custom fashion spirit.

In 1947, Mr. Dior launched his first perfume, Miss Dior, at his first high-end custom uniform show. This fragrance symbolizes love and adventure, perfectly combining feminine elegance and perfume sexiness, opening the prelude to Dior's French luxury aesthetics and excellent exquisite craftsmanship.

With a history of 70 years, DIOR continues the high-end spirit of high-end products in the beauty industry, and is always committed to leading and innovative research and development. DIOR has a brand-specific laboratory, employs more than 200 scientific research experts, and works closely with authoritative professors from top universities around the world to develop the most cutting-edge ingredients and technologies. Not only that, DIOR also has its own "Dio Garden" planting exclusive flowers, and uses organic and regenerative farming methods to carefully cultivate the rare flower materials needed for the top series, ensuring the purity and excellent quality of each ingredient from the source.
In the perfume part, Dior is committed to the cooperation of the Qizuo Flower Field in the perfume capital Grass. He has been deeply engaged in more than 15 years of hard work and has established long-term cooperative relationships with 10 members of the Les Fleurs d'Exception, and has contributed to this historic fragrance flower capital.

DIOR always emphasizes absolute elegance and ultimate perfection, and adheres to the brand tenet of "making women not only more beautiful, but also happier!", bringing an unparalleled luxury experience to every woman.