FENDI

Adele and Edoardo Fendi founded FENDI in Rome in 1925, and then opened the first FENDI leather bag boutique and fur workshop. They immediately gained a unanimous and high reputation in the international market. FENDI has successfully established itself in the international market with its elegance, craftsmanship, innovation and style. Brand.
Silvia Venturini Fendi began working with the late Karl Lagerfeld in 1965, a relationship that lasted for 54 years, until 1992 Silvia Venturini Fendi became Karl Lagerfeld's deputy in terms of artistic direction. In 1994, she was given the important task of designing leather accessories, and later took over the design of the men's collection.
In 2000, LVMH Group acquired FENDI, and in 2001, LVMH Group became FENDI’s largest shareholder. In September 2020, Kim Jones took over the position of FENDI's haute couture and women's fashion artistic director. Delfina Delettrez Fendi, the fourth generation of the FENDI family, joined the brand as jewelry artistic director.
Today FENDI's brand image is synonymous with quality, tradition, experimentation and creativity.

FENDI

fashion news