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BOUCHERON was founded by Frédéric Boucheron in 1858 and has been passed down by four generations of people to expand new things. In 1893, BOUCHERON became the first contemporary outstanding jeweler to open a specialty store in Fonden Plaza. Its extremely creative design has created the outstanding position of the leader in the high-end jewelry and watchmaking industry of Shijia. BOUCHERON's style is forward-looking and innovative, and continues to create future classics. Currently, it has more than 85 boutique stores around the world and is also affiliated with the global luxury goods group Kering Group.
The style changes, and the classics last forever. It all started with a ring that was released in 2004. The three types of gold are combined with four classic elements in the brand’s historical archives to create an iconic classic.